Please correct the following errors:
“Real-time buying puts marketers in the driver’s seat, not only in terms of seeing exactly where an ad is running and for what price but by reducing media waste by allowing for real-time adjustment based on impact and budget”
Josh Dreller
VP Media Technology & Analytics
Fuor Digital
Forrester Finds Real-Time Bidding Yields Better Results
In April 2012, TubeMogul commissioned Forrester Consulting to evaluate the brand marketing opportunity provided by real-time bidding (RTB)-enabled video and compare it to other forms of broad based video buying, such as through ad networks. In conducting interviews with prominent RTB video buyers, Forrester found strong support for RTB video as an effective and efficient brand-building mechanism.
Realizing The RTB Video Opportunity For Brand Marketers